Real, not rendered.
Every sign is drawn by a human you can name, in your city, by hand. The kind of detail you only get from someone who actually shows up.
Built to be seen — Coeur d’AleneThere’s a new spot down the street.
There’s a new spot down the street.
Their sign changes every week.
Yours hasn’t moved since March. Sideboard sends a vetted local chalk sign artist to your storefront on a recurring subscription — fresh hand-lettered A-frames, sandwich boards, and menu chalkboards for cafes, breweries, restaurants, and shops. No templates. No AI.
Booking · May 20261 of 3 founding slots open
Real art. On repeat.Made by hands, not algorithms.Not generated. Created.Built to be seen.Real art. On repeat.Made by hands, not algorithms.Not generated. Created.Built to be seen.
Who it’s for
What’s actually working out there.
Three businesses on three different blocks. The thing they have in common is on the sidewalk.
- Cafe
The cafe with the line.
Their barista isn't faster. Their espresso isn't better. Their A-frame just tells you what's on today, in handwriting that looks like a person.
- Brewery
The brewery with the photo wall.
Every new tap gets a chalk sign. Every sign gets a photo. Every photo ends up on someone's story before the keg's halfway empty.
- Boutique
The boutique you keep meaning to walk into.
They change the window lettering with the season. You notice. You've been meaning to. You will.
How chalk sign subscriptions work
Three steps.
Then we leave you alone.
- 01
Tell us about your business.
Sixty seconds, one form. Name, address, what you sell, the kind of look you want on the sidewalk.
- 02
Meet your local chalk artist.
A vetted artist in your city gets matched to you. They learn your brand. Then they show up.
- 03
Fresh signs. On repeat.
Weekly, biweekly, or monthly — delivered, installed, picked up. You never touch a marker.
Why hand-lettered chalk signs
The opposite of mass-produced.
We’re not competing with Canva. We’re the reason Canva isn’t enough.
Recurring, not one-off.
A new sign appears on the cadence you pick. Your storefront stays current without a single calendar reminder, late-night marker session, or “we forgot.”
Local, not outsourced.
Your artist lives ten minutes away. They walk past your shop. They know which corner the morning sun hits.
Your founding artist
Meet Amanda.
Sideboard's founding artist and the standard every other artist on the platform is measured against. Based in Coeur d'Alene— which is to say, she’s probably already walked past your shop this week.
- Bold sans-serif headlines, looser script for accents
- Warm, illustrated borders and ornaments
- Strong color contrast — designed to read from across the street
New · SideTap
And now every sign is tappable.
Passersby tap their phone to your sign, get a surprise offer, and walk in. You see exactly how many — and what you earned. The first sidewalk sign you can actually measure.
- 2,340walked past
- 83tapped the sign
- $952in attributable sales
Sample month, one pilot board
Subscription pricing
Plans start at $150/month.
Three tiers, picked on how often the sign refreshes. Three months to start, month-to-month after that. Pause when you need to.
- MonthlyEssential$150/mo
- BiweeklyStandard$275/mo
- WeeklyPremium$450/mo
Coeur d’Alene · Now booking
Your sidewalk is the first thing they read about you.
Make it sound like someone who cares.